Law firm SEO gets your practice in front of people searching for a lawyer, on Google, in the map pack and in AI answers. Sierra Marketing builds the practice-area pages, local signals and reputation that help a small or mid-size firm compete with the big advertisers.
Legal searches are high-stakes and competitive. People compare firms quickly, and many now ask ChatGPT or Google’s AI Overview for a recommendation first. We make sure your firm shows up with clear, trustworthy information wherever they look.
We work with small and mid-size firms across Florida, Georgia, the Carolinas and Tennessee. Most compete in a local market where a handful of firms take most of the calls.
We match each practice area and office to the searches that bring in cases, and see who is ranking now.
We build or rewrite practice-area pages, clean up your Google Business Profiles and add attorney and firm schema.
We grow reviews and citations, then track rankings, map-pack positions and AI answers for your key searches.
Most firms see early movement within three to six months. Competitive practice areas in big metros, like personal injury, take longer, so we start with the practice areas and cities you can win soonest.
Yes. We write review requests, testimonials and page copy with bar advertising rules in mind, and we flag anything your firm should review before it goes live. Your firm has the final say on compliance.
That is part of the work. AI tools draw on your website, your Google Business Profile, reviews and legal directories, so we make that information clear and consistent and track which prompts mention your firm.
Plans start at $450 per month. Firms with several offices or practice areas usually need more. See our pricing page.
New clients start with a six-month minimum, then continue month to month.
Book a free consultation and we’ll show you where your firm appears for your main practice areas, and who is getting the calls instead.
Services for law firms: Local SEO · GEO and AI Search · Answer Engine Optimization · SEO Services
